13 October 2010
Heads Up. 7.1.98
In March '97 or thereabouts, the makers of the film Armageddon sent me this promo item about the movie (I was the features editor for a newspaper at the time). The clock was set to "count down" to the movie's opening day. The marketing worked. The whole newsroom was all aware of the movie, but even more aware of the clock. As the days clicked by to 7.1.98, we all waited to see if the clock would explode or something.
Alas, it just turned into a regular clock. We were disappointed.
Since then it's counted down days to vacations, job changes, trips abroad, and during one memorable week, to Friday. But no more. Sometime this summer the Count Down clock died. Kaput. Extinct.
An era is over. R.I.P.